It is very important when you are designing a website that you reign in your own creative impulses and work from the point of view of what the person looking at the site needs, rather than what you think looks good and attractive. A simple starting point is to ask yourself if the average person would have any problems in their navigation through the site.
A common complaint in web usability is the difficulty in navigating from page to page. This is where good web design comes into play. The most common position for navigation links on most websites is either at the left hand side, at the top, or at the bottom.
There is no reason to have links dotted all over the place, out of sight, and indistinguishable from the rest of the site. This is to ensure that the site rates highly for usability in the public's eye. If you can make their journey easier, then they will be more inclined to return to your site again and again. Good web design should also be very professional looking. A nice color scheme, simple layout, and readable text is the very minimum that is required to make your website as accessible as it can be to the general public.
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You should also pay attention to site construction when designing a website. That means that all links work, that all images upload, and that the time it takes for a page to present itself on the reader's web browser is kept to a minimum. Nobody wants to wait two minutes to read a page.
On top of that, when the page does load, the layout has to also be visually appealing and simple, as opposed to flashy and artistic. When most people visit a website, they usually know what they want to look for, and don't appreciate barriers being put in place for them to get to the information they need.
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